When then-President Richard Nixon sat down at the piano on the stage of the Grand Old Opry in 1974, he was reinforcing a conservative, polemical wall of sound to help contain several decades of transformational popular music, from blues and jazz to rock & roll. Music was the last thing on his mind.
As part of his notorious race-based “southern strategy,” Nixon led the efforts of conservative elites to co-opt American country-western music. He got the idea from George Wallace’s 1968 campaign, which Wallace had filled with country stars like Hank Snow and Hank Williams Jr.
At his Grand Old Opry gig, Nixon bragged that White House performances by Merle Haggard and others had been huge successes with his “very sophisticated audiences” because the country singers spoke to “the heart of America.” He was lying, of course. In his diary, Nixon aide Bob Haldeman confessed that the Haggard concert “was pretty much a flop because the audience had no appreciation for country/western music and there wasn’t much rapport.”
Nixon’s tricky fib and Haldeman’s confession are just more evidence of conservative elites’ cynical manipulation of lower middle class whites in the wake of the Civil Rights Act and other transformative rebellions of the 1960s. Nixon had nothing in common with Merle Haggard’s audience. Blueblood George H.W. Bush had nothing in common with Lee Greenwood’s audience when he deployed Greenwood in his 1988 campaign. That didn’t mean they couldn’t pretend.
The right-wing colonization of country music is still very much in play. Continue reading “And, On Piano, Dick Nixon: Music and Anarchy”