It’s a question I’m asked quite often. Why do struggling middle-class voters choose plutocratic leaders hell-bound on running off with all the money and destroying economic opportunity for those very voters? Why do voters so obviously, and sometimes angrily, oppose their own self-interest? The author Thomas Frank put it this way:
“It’s like a French Revolution in reverse in which the workers come pouring down the street screaming more power to the aristocracy.”
The most common answer to the question is to point to Democratic message failures. There’s truth in this. Drew Weston, George Lakoff and others point to Democrats’ bad habits. They assume lists of facts will persuade a people who are possessed of a universal reason employed steadily in weighing the pros and cons of an issue.
Economists schooled in contemporary brain science have long since given up on this “rational actor” model. There is no such thing as reason stripped of emotion, and our economic and political decisions are colored by prejudice, anger, hope, joy, and existing cultural narratives that may or not match obvious facts.
Another problem is the way we have defined “self-interest.” White racists believe segregation and the oppression of different looking folk is in their self-interest. It’s certainly not rational. It takes little time to show factually that the enforced oppression of others is actually costing the oppressors economically and culturally. But the facts matter little when prejudice and hatred are involved.
Our views of our own interests are often wrong, but they are broad. If we are just barely hanging on economically today, any change threatens our tenuous hold on economic survival. So, reform of health care that benefits the middle class becomes a threat to the middle class. Conservatives are very skilled at exploiting both prejudice and fear. As mentioned above, liberals too often answer with nothing but facts.
There’s a temptation to blame ignorance for voters’ decisions against their self-interests, but those who make such a charge are blind to their own mistaken views of reality. We all suffer from it, we just suffer in different ways. I might as well ask why so many Democrats persist in forms of arguments that are as effective in politics as leeches were in medicine. They believe it is in their self-interest to do so. In part, they are protecting their worldview and their beliefs about human nature. So don’t blame ignorance alone.
There is a kind of know-nothingism at large in the land, and it is frightening. A significant strain in popular culture — movies, television, popular music — celebrates ignorance and promotes resentment of intelligence. There’s no getting around it. Sarah Palin’s popularity depends in part upon it. This willful ignorance, born of the all-too-human drive to make sense of and defend our own cultural ways, is very dangerous. Our failure to address the climate crisis is a good example.
There is also a widespread worldview regarding the need for authority. Though not exactly compatible with democracy, many people are quite happy to be led, even cruelly led, because it seems to them that hierarchy is natural, their place in it predestined by God. Authoritarian folk can become especially enamored of leaders they perceive to be helping them assist in the oppression of “dangerous” others and the suppression of threats from those of differing views. Ring a bell?
We have to understand self-interest more broadly. We have to recognize that we, too, often make decisions that honest analyses would show are not in our own interests. Sometimes these decisions or actions are downright hilarious. Driving habits are a good example. Did it ever occur to drivers that their selfish “cutting in” at a congested freeway exit are actually exacerbating the very congestion they believe themselves to be avoiding?
We will communicate more successfully when we understand those we want to persuade in a more fully human context. It shouldn’t be surprising to us that effective communication depends upon trust, and trust is reached through demonstrated empathy and understanding. We don’t need to pander by pretending to share prejudices we know are destructive or change our views to match those of people who disagree with us. We do have to take a larger view of their personal universe.

Very good stuff, Glenn. Thanks.
A focus on our own decisions and resulting actions, and more fundamentally yet, on our own thought processes which inform our own versions of “self-interest” — that’s key. So, as you say, is the role of empathy and understanding.
This includes the need for actual conversation — respectful, open back-and-forth; find “common ground” when possible, but find ways to disagree without playground name-calling. I’m not at all confident our Elected Elites can / want to do this. But we can, and that “we” includes individuals of wide-ranging political persuasions. How do make it happen, though ….
Presence and persistence. We have to keep after it, talking with people of all political stripes, listening and responding authentically. We can start by identifying shared values, which can help eliminate disagreement based on hot, symbolic associations. For instance, rather than discuss the pros or cons of Obama here in Texas, we talk about the corporate corruption of the political sphere and what we can do together to diminish it.
Hi Glenn,
I felt compelled to attempt an answer to this question as well, borrowing heavily from George Lakoff and trying to answer in 250 characters or less:
http://www.huffingtonpost.com/2010/01/29/why-people-vote-against-t_n_442801.html?show_comment_id=39219447#comment_39219447
Glad you took this one on. We need progressive values to stay in the discussion.
- Tom
Tom, that’s a well-done analysis. I hope readers will follow your link. Thanks so much.
Thanks Glenn. You know something just occurred to me. At the Q&A with the Republicans, President Obama related to them using a nurturant parent model.
I’m curious what you think Glenn. Would it be more effective if Obama attempted to relate to Republicans as a strict father, or would that backfire? Generally, I think Republicans respond to that model. Cenk Uygur recommends that Obama follow that model here:
http://www.youtube.com/watch?v=rEKsEup5o34
The thing I get confused about with authoritarians is, if they think the most powerful people are best suited control our country, how can they reject Obama who happens to be our president and leader of the free world? Why do their principles not apply in his case?
Thanks again,
- Tom
As a political strategy, Obama should hammer obstructionist Republicans, as Cenk said. Republicans like to bully, and you don’t get far just talking nicely to bullies. At the GOP retreat last week, Obama was really addressing the larger public, though. As part of a strategy that will also include some “or elses” (I hope), I applaud his performance.
It’s not just any old authority that folks with a hierarchical, strict, discipline-and-obey worldview respect. It’s that particular kind of authority. Now, as Lakoff has said, we shouldn’t think of these worldviews as absolute polarities. We all have some of each in us. An authoritarian at work might be very nurturant at home. In any case, once sides are chosen up, the “other” style becomes anathema. These judgments of others are based on many things, race for instance. It’s not just leadership style or even values.
Lakoff’s framing and values insights have to be fit into very complex cultural narratives and habits. His critics want to erase the complexity and pretend he’s just spinning. But he’s not. Anyway, your question points right to one of those contingencies: If authority is so important to hierarchically oriented conservatives, how do they so easily reject the authority of those they don’t like. It’s because they have already dehumanized them. Obama is illegitimate from the get-go. But there’s nothing politically, psychologically or sociologically simple about this.