Little Words Mean Life or Death: Framing Health Care

“Little words can mean death or life to someone.”

-Electra, in Sophocles’ tragedy, Electra.

People die who could be saved. People suffer who could recover. Those are the consequences of the private insurance-based health care system in America today.

We can reform the system at little cost and no risk to our own health, saving hundreds of thousands or millions of lives and medically treating millions more who go untreated.

I can’t write it any plainer than that. The facts are not in dispute. The U.S. ranks last in measurements of citizen health among the six top industrialized nations. So how do insurance industry hirelings (otherwise known as conservative Republicans) make their case against health care reform? How do they justify this inhuman, deadly status quo?

Conservative propagandist Frank Luntz tells them how. Lie. Am I overstating it to claim that such lies, if successful, will cause death and harm to millions? No.

In the ancient Greek tragedian Sophocles’ play from which the epigram above is drawn, Orestes justifies a deception with these “little words”:

Can a mere story be evil? No of course not – so long as it pays in the end.

Is there a more concise way of defining the anti-ethic that seems to drive so much of our American political life? Is it not how the mainstream media assesses candidates and officeholders? Is it not how politicians assess themselves? Is it not what makes it possible for a nation to promote death and suffering to enrich and empower a few insurance executives and the politicians they keep in their servants’ quarters?

The story Orestes told himself – that mere stories can’t be evil – is itself evil. That’s tragic irony, of course. I believe it’s fair to label Luntz’s stories evil, without irony or exaggeration.

This last week, my colleagues, George Lakoff and Eric Haas, wrote about Luntz’s health care lies and made recommendations for framing the principles of reform. You can read that here.

Luntz suggests that opponents of reform humanize their language about health care to avoid humanizing health care. He recommends raising unfounded fears of treatment delays in a system in which government simply plays its moral role of citizen protector. He says it should be argued that bureaucrats would destroy the patient-doctor relationship. He suggests conservatives argue for, “A balanced, common sense approach that provides assistance to those who truly need it and keeps healthcare patient-centered rather than government-centered for everyone.”

As Lakoff, Haas and I argued, an American Plan will recognize that health care is part of the moral mission of government. It will cost less and do more to save lives and keep Americans healthy. Private health insurance runs administrative costs of 15 to 20 percent, with most of those costs stemming from the effort to deny treatment. An American plan can reduce that overhead to three or four percent.

Perhaps the most important difference between our approach and Luntz’s is that our principles are true. They are honest expressions of progressive values. You can read policy recommendations our values might produce in Jacob S. Hacker’s report, “Healthy Competition.”

Luntz’s talking points are based on lies. The “true” value motivating Luntz and his followers is, “Profits matter more than life.” They don’t dare say that, though.

At the center of the insurance industry’s argument is the claim that a national health care plan will have government bureaucrats destroying the patient-doctor relationship. In other words, we are being told to beware of bureaucrats by the completely unaccountable and invisible private insurance bureaucrats who have for decades been denying payment for sound medical care because it falls on the wrong side of their spreadsheets full of numbers.

HMOs and other private insurance schemes are governments. We just don’t get to elect them. Since the insurance industry first waded into the health care business less than a century ago, they have managed to use the government we do elect to eliminate their risks, guarantee their profits, and legalize what is nothing more than accountant-managed euthanasia.

Yes, Electra, little words can mean death or life. It is evil to use the words of life to promote a world of death.

I hope Frank Luntz will think about that. I hope the media that covers the health care debate will think about that. Winning is not a measure of morality. It can’t justify an evil story. Truth really is the best medicine.

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About Glenn W. Smith

Glenn W. Smith has spent the past 30 years in journalism and politics, where he’s made a name for himself as a writer, campaign manager, activist, think tank analyst and, as Daily Kos founder Markos Moulitsas says, a “legendary political consultant and all-around good guy.” “There’s no one like him,” says author George Lakoff. CNN commentator Paul Begala says, “He has unmatched experience, a graceful pen (or pixel nowadays) and deep insight into the best and worst of us.” Novelist Sarah Bird speaks of his “lucid and lyrical” prose. And, she says, he’s fun. Huffington Post founder Arianna Huffington says Glenn writes with “grace and abundant humor” and “uses his colorful experiences in Texas to enlighten us all.”

Smith led Ann Richards’ successful 1990 campaign for Governor of Texas. He worked for former Texas Lt. Gov. Bill Hobby and U.S. Senator Lloyd Bentsen. Earlier, Smith was a political reporter for the Houston Chronicle and the Houston Post. He’s coordinated national campaigns for groups such as MoveOn.org. In 2004, he authored the highly acclaimed book, The Politics of Deceit: Saving Freedom and Democracy from Extinction. He also wrote Unfit Commander, a book that detailed George W. Bush’s mysterious disappearance from military service.

In 2004, Smith was featured in the film, Bush’s Brain, a documentary about Karl Rove. Smith provided commentary on Rove’s role as then-President Bush’s senior advisor. He has made numerous media appearances with Chris Mathews on Hardball, Joe Scarborough, Brit Hume, and many others. He writes a regularly for top national web sites, including FireDogLake and Huffington Post.

As a senior fellow at George Lakoff’s prestigious Rockridge Institute in Berkeley he studied, wrote and taught on the power of metaphor and narrative in political communications. He also lectured on religion and politics at the Starr King School for Ministry in Berkeley. As a sponsor and organizer, he has pulled together numerous national events with progressive religious leaders. He also organized a celebration of Dr. Martin Luther King at Riverside Church in New York City as well as “Freedom and Faith” bus tours, which was a nationwide campaign for social justice and progressive values.

Smith’s play, Double Play, which explored American Western myths and legends, was held over to sold-out audiences. He’s even written and performed songs in the Americana tradition, such as his best-known song, “Helping Marty Robbins,” a tribute to his hometown, Houston.

Most recently, Smith is the creator of DogCanyon, a political and cultural web site covering state, national and global issues from a Texas perspective. DogCanyon is an exhilarating and unique site that gets the connections between politics and culture and explores both the personal side of politics and the ups, down, craziness and beauty of “life its ownself,” as humorist Dan Jenkins would say. DogCanyon offers heartfelt personal essays, hard-hitting political analysis, and, most importantly, laughs.

As Paul Begala said, Smith writes in “the finest, firmest, fearless tradition of Texas essayists like Molly Ivins.”